Previous update of AlKaram Studio on Instagram created a buzz whether they are closing their operations or rebranding.
As Digital Marketing Expert, I understood the buzz and it was marketing strategy which got the attention of customers, their social circle and of course Marketers like Me.
So all the buzz was rebranding their logo, name and overall complete look of all of their stores. Seems like they were waiting for Eid season to over and they launch it.
From Al Karam Studio to Alkaram – Video
New Alkaram
Let’s explore the new brand. Here are the major changes I found as Marketer in rebranding;
- The website remains same https://www.alkaramstudio.com/
- Although after the rebranding their website still need a lot of changes like social media links update etc
Review of the new logo of alkaram;
- Red color is the stopper and it says bold in it, they may introduce new clothing line or their focus may change (let’s wait and watch)
- Their new color scheme includes Red, Gray and White
- New logo of Alkaram is the combination of 2 words
- A from AL
- K from Karam
- 2 Letters are designed in a way that they look like flower
Old logo vs New Logo;
Business Tagline of Al karam:
Previous update by Al Karam Studio Clothing on Instagram which went viral and made customer talk about it;
What I think;
Here is what I think about the rebranding of one of the best retail clothing brand in Pakistan;
- Rebranding is always a great thing in marketing
- But while rebranding make sure everything is well planned, in case of Alkaram, there are loads of things which needs to be improved
- I love the name and brand color scheme so 10/10 for the design
- Let’s hope for the better quality and experience with new brand
What do you say about this? Let me know in comments.
Explore more AD Reviews here; techonclick.com/ad-reviews
Subscribe;